In 2016, at the age of 52, we set out to make the impossible, possible! In this session I will share with you practical business lessons drawn from my 35 years in business and my year of Massive Action. I will share with you why positioning yourself as an expert within your niche market place, is crucial in order to: Spread your message wider and serve your audience more deeply; Build trust with your customers more quickly; Gain more credibility and exposure; Get more paying customers; Feel more confident & enjoy your work more; Charge a premium for your services. Take the journey from ‘Unknown to Expert’, and what makes the difference between people that build lasting success based on their ‘Expert status’ and those that do not. Are you ready to take the next step and Turn Your IDEAS INTO ACTION?